Co-Founder & Managing Partner · Futad Advertising

MIRSAB
AL RAHMAN

"Systems over spectacles" — I build platforms that compound in value over time rather than activations that impress once. Every project is an architectural decision about what endures.

Award-winning technology executive building AI-enabled media platforms and immersive experience systems across the Gulf and MENA region. Ranked #10 Deloitte Technology Fast 50 Middle East & Cyprus.

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8⁺

Years Leading

^#10

Deloitte Fast 50 ME

50⁺

Team Members

Business Divisions

Doha, Qatar · Open for Advisory & Speaking Engagements

Deloitte Fast 50 EMEA Fast 500 BIZZ 2024

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AI & Immersive Technology ◆ VR / AR / XR Solutions ◆ Deloitte Fast 50 — #10 ◆ DOOH Media Networks ◆ Robotics & IoT Integration ◆ Digital Transformation ◆ Qatar National Vision 2030 ◆ Smart City Systems ◆ Volumetric AI Installations ◆ Systems Over Spectacles ◆ AI & Immersive Technology ◆ VR / AR / XR Solutions ◆ Deloitte Fast 50 — #10 ◆ DOOH Media Networks ◆ Robotics & IoT Integration ◆ Digital Transformation ◆ Qatar National Vision 2030 ◆ Smart City Systems ◆ Volumetric AI Installations ◆ Systems Over Spectacles ◆

About

I'm Mirsab Al Rahman — Co-Founder & Managing Partner of Futad Advertising, a multimedia and emerging technology company headquartered in Doha, Qatar. Recognised in the Deloitte Technology Fast 50 (ME & Cyprus) at #10 and EMEA Technology Fast 500 — one of only three Qatari firms listed.

My background is in mechanical engineering, and I bring a disciplined systems-thinking approach to every engagement — building platforms that compound in value over time rather than activations that impress once. I've scaled Futad from a startup thesis into a 50+ employee operation across seven specialised divisions, delivering 300%+ revenue growth over five years.

From engineering Qatar's first volumetric AI avatar installation for Microsoft, to deploying holographic football challenges at the FIFA Arab Cup, to building AI companion platforms for smart cities — I build at the intersection of culture, technology, and meaning. I advise His Excellency Sheikh Fahad Al Thani and serve as a strategic partner across the Qatar innovation ecosystem.

AI & Generative Tech VR / AR / XR DOOH Networks Robotics & IoT Smart Cities Experiential Media GCC Markets P&L Management Product Strategy Executive Advisory Cultural Intelligence Platform Thinking

Core Philosophy

"Builder · Philosopher · Operator"

— Three modes, one mission: build systems that outlast the moment.

Deloitte Technology Fast 50 — #10 Ranking, Middle East & Cyprus2024

Deloitte EMEA Technology Fast 500 — One of Three Qatari Firms2024

BIZZ Business Excellence Award — WORLDCOB Global2024

Deloitte Women in Leadership Category Recognition2024

10 Best Indian Business Leaders in Qatar — CEO Insights Magazine2023

Innovation Showcase Partner — Al Jazeera AI in Media Conference2025

Digital Experience Sponsor — Project Qatar Exhibition2023, 2025

Experience

May 2018 – Sep 2025

Doha, Qatar

Co-Founder & Managing Partner

Futad Advertising

Founded and scaled Futad from a startup thesis into a Deloitte Fast 50 Top-10 multimedia and emerging technology platform with 50+ employees across seven specialised divisions. Delivered 300%+ revenue growth through AI, immersive technology, and DOOH infrastructure across government, telecom, aviation, and entertainment sectors.

Led delivery of Qatar's first volumetric AI avatar installation for Microsoft Qatar Built Careem in-ride advertising network — first in-ride digital ad platform in Qatar Deployed free-roam VR experience achieving NPS 42.86 with 91% positive sentiment Advised H.E. Sheikh Fahad Al Thani on technology and innovation strategy Scaled team from 3 to 50+ across 7 specialised divisions

FounderStrategyAI & XRP&L

Nov 2022 – Jan 2023

Doha, Qatar

Managing Partner — Events

IX Events · FIFA World Cup 2022

Led experiential event operations during the FIFA World Cup Qatar 2022 — one of the most complex logistical deployments in the region's history. Oversaw multi-site activations, vendor coordination, and immersive experience delivery across tournament venues.

Managed multi-site experiential activations across FIFA 2022 venues in Qatar Coordinated logistics and creative delivery for international brand partners

EventsOperationsFIFA

Ongoing

India / Global

Technology Advisor & Partner

The Chithram Company

Strategic technology advisory to a film and media production company, advising on digital transformation, AI tooling integration, and emerging media formats relevant to content creation and distribution in the South Asian market.

AdvisoryMediaAI

Active

Kochi, India

Co-Founder & Strategic Lead

VRealm Kochi · ActiveMe Labs Partnership

Co-founding a shared free-roam VR location-based entertainment concept in partnership with ActiveMe Labs (Belgium) at Lido Mall, Kochi. Developing the business model, investor pitch, and operational framework for premium VR content delivery in India's emerging LBE market.

Pioneering free-roam shared VR in India's location-based entertainment market Partnership with Belgian VR technology leader ActiveMe Labs Targeting Kochi's growing tech-savvy consumer base at premium retail

VR / XRLBEIndiaStartup

Signature Projects

Selected deployments spanning AI, immersive technology, and intelligent media infrastructure — each built as a system, not a spectacle.

001 · Microsoft Qatar · World First

Volumetric AI Avatar — GITEX Innovation Week

Engineered Qatar's first volumetric AI avatar installation for Microsoft Qatar's GITEX Innovation Week showcase. A live, interactive 3D AI presence captured using volumetric scanning technology — marking a world-first deployment of this format in the GCC events space.

002 · Careem · Qatar First

In-Ride Digital Advertising Platform

Built and deployed Qatar's first in-ride digital advertising platform in partnership with Careem — transforming ride-hailing vehicles into a programmatic DOOH media network reaching urban commuters across Doha.

003 · FIFA Arab Cup

Holographic Football Challenge

Deployed a holographic football skills challenge activation at the FIFA Arab Cup — one of Qatar's highest-profile sporting events. Players competed against a holographic display in a live stadium environment, creating viral shareability and fan engagement at scale.

004 · KONE Elevators

AI-Powered Elevator Lobby Experience

Integrated volumetric LED displays and AI-driven content personalisation into KONE elevator lobbies — transforming transit spaces into intelligent media environments. Deployed across premium commercial and hospitality real estate in Qatar.

005 · QSTP / Qatar Foundation

AI Avatar MC & Humanoid Robot Co-Host

Deployed Qatar's first hybrid human-AI hosting format at a live QSTP institutional event — an AI avatar master of ceremonies alongside a humanoid robotic co-host. A landmark deployment at the intersection of AI, robotics, and live performance.

006 · Atlantis: The Immersive Odyssey

Free-Roaming Shared VR — NPS 42.86

HTC VIVE Focus 3, 5K resolution free-roam VR exhibition. Achieved an NPS of 42.86 with 91% positive sentiment — among the highest-rated immersive experiences delivered in the MENA region. A benchmark for free-roam VR design and operational excellence.

Speaking & Industry

Keynote / Panel

Qatar University AI Summit

AI innovation and technology strategy in the GCC — translating national vision into operational infrastructure.

Doha, Qatar

Innovation Showcase

Al Jazeera AI in Media Conference 2025

Lead curator and deployer of the Innovation Showcase Zone — interactive AI and immersive experience demonstration.

2025 · Doha

Panel Speaker

Smart City Forum · Expo Horticulture 2023

Smart city technology infrastructure and immersive urban experience design in alignment with QNV 2030.

2023 · Doha

Summit Speaker

DeepFest Innovation Summit

AI adoption barriers, emerging technology commercialisation, and lessons from deploying AI in MENA markets.

Riyadh, KSA

Speaker

Mavericks 2019 · Doha

Experiential advertising and the emerging technology landscape in the Middle East — early signals, bold bets.

2019 · Doha

Strategic Partner

Arab Youth Climate Movement Qatar

Technology-led climate communications aligned with UN SDGs 4, 12, 13 and Qatar National Vision 2030.

Strategic Partner

Technology Stack

Immersive & XR

Unity / Unreal Engine 5

Meta Quest 3 / HTC VIVE Focus 3

CLO3D / Volumetric (Texel)

XR Broadcast (disguise)

SmartStage / ROE Visual LED

OptiTrack Motion Capture

AI & Robotics

Generative AI Design Pipelines

RAG Architecture

On-Premise AI Stacks (PDPPL)

PuduBot / Pudu OS SDK

KONE FlashBot API

Humanoid Robotics Integration

Display & Hardware

Transparent OLED Displays

Volumetric LED Pixel Curtains

Holographic Fan Arrays

DOOH CMS Platforms

Elevator Projection (LIMD)

Digital Kiosks / Wusulu

Business & Cloud

Financial Modelling (Advanced)

CRM & Pipeline Management

AWS Cloud Infrastructure

Android Studio SDK

Social WiFi Monetisation

Careem In-Ride Ad Tech

Advisory & Vision

Beyond building Futad, I advise government officials, founders, and institutions on technology strategy, AI integration, and the future of immersive media. I'm deeply embedded in the Qatar innovation ecosystem, contributing to the national conversation on Qatar National Vision 2030.

I believe the next decade belongs to operators who can translate complex technology into culturally intelligent systems — not just feature launches, but sustained platforms that create economic and social value across the Gulf and MENA region.

My advisory work spans AI product strategy, immersive experience design, smart city infrastructure, and government technology policy. I'm available for select advisory engagements, board participation, and keynote speaking.

🏛️

H.E. Sheikh Fahad Al Thani

Government Advisory · Qatar

Strategic technology and innovation advisory supporting national digital transformation initiatives.

🌐

Qatar Innovation Ecosystem

Strategic Contributor · QNV 2030

Active contributor to QSTP, Qatar Foundation events, and national innovation programming aligned with Vision 2030.

🥽

VRealm Kochi · LBE India

Co-Founder · India Market Entry

Pioneering free-roam VR location-based entertainment in India with ActiveMe Labs (Belgium). Expanding the Gulf playbook into South Asian markets.

Writing & Thinking

Occasional essays on AI, immersive technology, and building systems in the Gulf.

AI & Events

Why AI Avatars Are Replacing Event Hosts in the Gulf

The QSTP deployment that changed how Qatar thinks about AI in live environments — and what comes next for human-AI hosting in the region.

Jan 2025 Read →

Strategy

Systems Over Spectacles: Why Most Tech Activations Fail

A field guide to building immersive technology that generates compounding value — not just headlines. Lessons from 8 years of deployment across the Gulf.

Feb 2025 Read →

View All Writing →

Get in Touch

Let's Build Together

Start a
Conversation.

Whether you're exploring AI deployments, immersive technology strategy, advisory partnerships, or speaking engagements — I'm always interested in substantive conversations about building systems that matter.

✉

mirsabalrahman@outlook.com

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linkedin.com/in/mirsab-al-rahman

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Location

Doha, Qatar · Available Globally

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